14 Ways to Improve Ranking in Google Search 2025

In fact, 60% of consumers said that local search results with good images captured their attention. Without a clear understanding of how your SEO strategies are performing, you’re essentially flying blind. By identifying which strategies yield the best results, you optimize your resources, saving time and money. According to surveys, 21% of customers use the Internet to search for local businesses daily, and 35% do so multiple times every week. Having a Google Business Profile is essential if you have a physical business.

Keyword optimization

It’s easy and profitable to build a web of internal links, but some content marketers treat this like an afterthought. Including a table of contents with jump links is an absolute necessity for long-form content. It helps to elevate the user experience by making it easier SEO Anomaly to find what they’re looking for and jump there with a click.

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Or you can use them as a reference while mapping out your content calendar. For a more detailed analysis, you can also switch to the “Explorer” tab. Here, you can see a list of recent articles related to your subtopic. These ideas can serve as inspiration for your next content pieces. For example, „How to live more sustainably at home“ could be a potential blog post. This will expand the card to show top headlines, questions, and related keywords around this subtopic.

• A digital millennial with a passion for all things web, Mike uses his unique combination of skills to build beautiful websites that drive organic traffic day after day.
• These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for.
• From there, you can drill down to analyze any data set in greater detail, or use other features such as the popular Keyword Magic Tool to research new keyword ideas for your site.
• By identifying outdated content losing traffic, you can prioritize updates to regain its relevance and lost organic traffic.

Google Business Profile is a free profile that allows businesses to appear in Google Maps and engage with customers for free. On the other hand, for a transactional search like, “where to buy a fresh apple pie,” Google will recognize you’re in need of a local business. This is why you should have a Google Business Profile and keep it up to date.

This prevents confusion and helps maintain the authority of each page. Properly configuring these elements improves local on-page SEO performance and enhances your site’s overall visibility in search results. Ultimately, a well-structured internal and external linking strategy will create a robust web of connections across your clients’ location pages. This will improve user navigation and SEO for your client’s multi-location presence, making it easier for potential consumers to locate and engage with each site. You can also use forums and social media to learn about community issues and then try to answer those search queries as keywords in your content.

When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. User experience (UX) also plays a pivotal role in how Google ranks websites. Introduced in 2015, it uses machine learning to better understand the connection between words’ physical and conceptual realities. Basically, it helps Google interpret ambiguous or unusual search queries by connecting them with similar past searches and refining the results accordingly, aka machine learning.

You can further optimize your efforts by reaching out to reputable publications and submitting your infographic. Some publications may be more enthusiastic about publishing infographics than guest posts since they too understand the value of visual content. If they are, determine the Domain Authority of the site using the Domain Authority Checker from Small SEO Tools. If it has a high DA (at least 50), reach out to the editor or site owner to request that they link back to your site.