The Complete Guide to On-Page SEO

They help Google understand what a page is about and boost its authority, which can lead to higher rankings. Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.

Build a perfect site structure

URLs are a minor ranking factor search engines use when determining a particular page or resource’s relevance to a search query.Keyword use in a URL can also act as a ranking factor. There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword.

You can improve visibility, usability, and overall site performance by aligning these elements. Before you learn how to create an SEO strategy, you need to understand what it is and what it entails. The successful implementation of an efficient strategy allows you to gain more search engine traffic, significantly boosting your sales and authority.

Chapter 1: On-Page SEO Basics + Template

Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality. Choose the correct format—use JPEG for photos and PNG for transparent images. This next section will inform you about some crucial on-page SEO factors you must consider when working on websites. On the other hand, large websites in highly competitive industries require much more detailed maintenance to stay on top. It’s better to track and measure your performance weekly, as even the tiniest omission may ruin all your SEO efforts.

The H1 tag is particularly important as it typically contains the primary keyword and summarizes the page content. While you’re optimizing your existing pages for specific keywords, you also need content ideas that not only are engaging but also relevant to your keywords. Tools such as the Blog Topic Generator can not only suggest topics but also provide search volume data for the keywords you plan to use.

📝 33. Check Spelling And Grammar

• Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO.
• Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results.
• A powerful desktop program, Screaming Frog crawls websites’ URLs to perform comprehensive audits for common SEO issues.
• You want to reach your SEO goals, and we want you to reach them too.

Though they’re not considered a ranking factor, they’re an essential aspect of on-page SEO as they help improve click-through rates. Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site. It also aligns with voice search queries and mobile-first indexing.

On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google. For example,  I wanted to get in the Featured Snippet for the keyword “nofollow links”. And now you’re ready for our second strategy to help improve your SEO. It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page.

Search results located below the map pack are called localized organic results. NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages.

Some platforms like Shopify claim to do this automatically, but the results aren’t always great. It’s generally better to employ the help of a plugin like TinyIMG or Shortpixel. Given that 54% of Americans lack SEO Anomaly literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means we’re alienating at least 46% of readers.

Google can’t read images so they use alt text to understand what’s depicted in the graphics or photographs on your site. These brief written descriptions are a great place to use your keywords and your business name! The goal of on-page SEO is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results. Looking at the content, images, page titles and more, Google scans websites to learn about them.